Beyond Business: A New Model for Creating Shared Value
In today’s business world, success is no longer measured by profit alone — but by the ability to create Shared Value that benefits organizations, communities, and the environment. This is the essence of Business for Sustainability — a new vision embraced by leading companies worldwide, where growth and responsibility move forward together toward a better, more sustainable future.


At Nextere, sustainability goes beyond “green business.”
It is about designing business models that create Shared Value — connecting corporate growth with positive impact on society and the environment. We develop technologies that empower organizations to grow responsibly while building lasting benefits for people, communities, and the planet.
Is Profit Alone Enough?
The business landscape of the 21st century faces new challenges — from rising environmental awareness and social inequality to increasing consumer expectations.Companies that focus solely on profit risk falling behind in today’s evolving economy.The concept of Shared Value has emerged as a bridge — aligning economic goals with social and environmental benefits. This model is more than theory; it is a strategic framework for sustainable growth, enabling businesses to meet both ESG (Environment, Social, Governance) standards and the demands of a conscious, future-ready market.
1. What is Shared Value?
Shared Value is a business concept focused on creating mutual benefits for both companies and society —allowing economic success and social progress to advance together.Unlike traditional CSR (Corporate Social Responsibility), which often separates social activities from core operations,Shared Value integrates economic objectives with social impact as part of the business strategy itself.
Three Forms of Shared Value
1. Reconceiving Products & Markets. Designing products and services that address social needs — such as health solutions, clean energy, and environmental innovations.
2. Redefining Productivity in the Value Chain. Improving production efficiency through smarter use of energy, materials, and pollution reduction.
3. Enabling Local Cluster Development. Creating opportunities for local communities — by empowering suppliers and partners to grow together.
Shared Value bridges the gap between profit and purpose, proving that sustainable business growth and social responsibility can truly go hand in hand.
2. Business for Sustainability: The Future Model of Enterprise
From Green Business to Business for Sustainability. While many companies began with CSR initiatives or Green Business models to enhance brand image, Business for Sustainability represents a deeper transformation — the integration of sustainability into every layer of business strategy, from upstream to downstream. Sustainability is no longer a separate campaign, but the core of long-term business growth.
Examples of Technologies and Business Models Driving Sustainability
Smart Solutions that optimize energy use in buildings and factories
IoT and Big Data systems that track carbon emissions and manage resources efficiently
Circular Economy design principles that enable products to be reused or recycled
Benefits to Business
Lower operational costs and improved productivity
Increased customer trust and loyalty
Stronger differentiation and sustainable competitive advantage
3. ESG and the Creation of Shared Value
ESG (Environment, Social, and Governance) provides a global framework for measuring how effectively a business creates value for the world and society. It emphasizes balanced growth across economic, social, and environmental dimensions.
Environment: Reducing carbon emissions, adopting renewable energy, and minimizing waste.
Social: Supporting communities, improving quality of life, and promoting inclusion and equity.
Governance: Ensuring transparency, ethical management, and effective risk control.
By integrating Shared Value principles with the ESG framework, businesses evolve from being profit generators into drivers of positive change — organizations that contribute meaningfully to a better, more sustainable world.
4. Nextere Vision: Shared Value in Action
At Nextere, the journey toward sustainability is not merely a goal — it is the core vision that drives every aspect of our business, uniting technology, innovation, and social responsibility.
Examples of Shared Value Projects
1. Smart Locker & Mobility Solutions, Reducing private car usage and promoting smart mobility to alleviate urban pollution.
2. Green Energy Mobility, Developing EV infrastructure and battery-swapping stations to accelerate the clean energy transition and lower city carbon emissions.
3. IoT & Smart Building Solutions, Integrating IoT systems to monitor energy and resource consumption in real time, enhancing efficiency while minimizing environmental impact.
These initiatives embody the Nextere Vision — where technology, innovation, and sustainability converge to create lasting value for businesses, cities, and people alike.
5. Shared Value in Everyday Business and Community Life
The concept of Shared Value is not limited to corporate strategies — it happens every day, in the way we work, produce, and live.
Using technology to reduce energy consumption in offices and homes helps lower costs while minimizing environmental impact.
Supporting local products and community enterprises through transparent, sustainable supply chains.
Creating opportunities for learning and new jobs within surrounding communities, uplifting people’s quality of life.
Through these actions, consumers and communities see that a great business is not defined only by profit — but by its ability to create value for the world around us.
6. Practical Steps for Businesses to Create Shared Value
The Shared Value concept becomes real only when businesses take systematic action.
Here are four key steps to begin the journey 👇
Identify Opportunities:
Analyze social pain points where your business can create meaningful impact.
Design Business Models:
Integrate economic and social value into the core of your business strategy.
Leverage Technology:
Apply IoT, AI, and Smart Solutions to improve efficiency and measure sustainability outcomes effectively.
Monitor and Improve:
Track progress through ESG reporting and refine strategies based on data and results.
By following these steps, Business for Sustainability moves beyond a concept — it becomes a strategy that delivers measurable impact for the company, society, and the planet.
7. Why Businesses Must Move Beyond Business
The world is evolving rapidly — environmentally, economically, and socially. Consumers today expect companies to be responsible, not just profitable. At the same time, global investors increasingly prioritize ESG and Shared Value as indicators of long-term sustainability and resilience.
Creating Shared Value is no longer an optional initiative — it is the foundation of future-ready business. It enables companies to achieve both profitability and positive global impact in perfect balance.
In summary: The Shared Value business model is not just a choice — it is the new direction of global enterprise, where profit and purpose move forward together for a better world.
Creating Shared Value for a Sustainable Future
Creating Shared Value means connecting the interests of business, communities, and the environment into one shared purpose. Businesses that embrace this mindset can truly achieve Business for Sustainability and deliver meaningful impact under the ESG framework.
For Nextere, the journey Beyond Business is driven by Technology, Innovation, and Social Responsibility — a commitment to build a sustainable future for everyone, where progress, people, and the planet move forward together.
